Services

Here’s a closer look at how I can help, ✏ how the work is structured ☈ and what you can expect at each stage ✓. Everything is designed to support your business for where you’re at and what you need☺.

Creative Direction Sessions **

Creative Direction Sessions **

Creative Direction Session _____________A dedicated 1:1 session with me to explore ideas, solve creative challenges and talk through whatever's on your mind. Think of it as direct access to my creative brain, giving you clarity, confidence and a fresh perspective on your next move.

  • Founders looking for fresh perspective, creative guidance or an experienced creative partner to help think through ideas, challenges and opportunities.

  • → 1 hour Creative Direction Session
    → Dedicated 1:1 time with me
    → Honest feedback, ideas and practical guidance
    → Follow-up email with key takeaways + next steps

  • 1 hour Session. Book as needed

  • $250 + GST

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Brand & Website **

Brand & Website **

Brand Foundations _____________ This is the foundational work. We shape the creative direction of your business before anything else is designed. It gives you a clear & simple visual identity to build from, making every decision that follows feel aligned.

  • New businesses or those who’ve outgrown DIY branding and want everything to feel cohesive and aligned.

  • → Brand Direction Tool*
    → 1 hr Brand direction + clarity session
    → Primary logo suite
    → Supporting brand mark / icon
    → Colour palette + typography system
    → Simple, easy-to-use brand guidelines
    → Ready-to-use brand files for web + print
    → 3 editable launch graphics + profile image

    *Brand Direction Tool
    A guided process designed to help you piece together what your brand is about, who you're talking to and what you're trying to say before we start designing.

  • Focused 1-week

  • $1800 + GST

  • If your project calls for additional creative work, it can be scoped separately or carried through a Support Block.

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Website Foundations _____________ This is where your brand finds its online home. We take everything that's been shaped by your brand foundations and bring it together into a website that's clear, thoughtful, and easy to navigate.

  • New businesses or those ready for a clear, structured website that feels aligned, easy to navigate and simple to update.

  • → 1 hr site direction + clarity session
    → 3 template directions sourced before design begins
    → Website structure + page planning
    → Squarespace or Shopify website design
    → Up to 4 core pages designed and built
    → Mobile optimisation
    → Basic SEO & Favicon setup
    → Post-launch support for small refinements

    Includes the Brand Direction Tool (if not already completed)

  • Focused 1-week

  • $2,200 + GST

  • This package includes up to four pages. Additional pages can be added for $350 + GST per page.

A laptop displaying a photography website with images of a woman in a blue top, a wedding scene with a bride and groom, and an event with children. The website header reads "capture it all."

Creative Support Blocks **

Creative Support Blocks **

Creative Support Blocks _____________ This is where your business gets the creative support it needs to keep moving. Flexible month-to-month support, without the need to hire in-house.

  • Businesses looking for an ongoing creative partner to support their brand as it evolves and without the commitment of hiring in-house.

  • → Website updates & improvements
    → Marketing campaigns & launch assets
    → Social media graphics
    → EDM design
    → Creative direction & consulting
    → Brand refinements
    → Print collateral & packaging
    → Creative project support

  • Monthly or as needed

  • → 10 Hours — $1,200 + GST
    → 20 Hours — $2,300 + GST
    → 30 Hours — $3,300 + GST

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Kind Words

  • Emma

    "Having Alana guide me through every stage of the process was invaluable.”

    Emma Brentnall
    Founder, Coral Theory

  • Elin

    “I'm so glad I jumped off the DIY path and just let her do it all!”

    Elin Bandmann
    Photographer

  • Alexz

    "She's incredibly strong at making complex creative tasks feel seamless."

    Alexz Parvisinen
    Founder & Director, Hustl.

Need something else? If you have a project that doesn't quite fit the services above, I'd still love to hear about it. If it feels like the right fit, I'll put together an approach that works for you. Let’s start with a conversation.

Don't be shy, say hello ⇨

Say Hello

Every project starts with a conversation. Tell me a little about your business, what you're working on and where you're feeling stuck. We'll have a chat, see if we're the right fit and work out the best way forward together.

How I Work

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We Get Clear

Before jumping into the work, we'll spend some time getting clear on what you're trying to achieve. I'll ask questions, challenge ideas and help untangle anything that feels unclear, so we're building from the right place.

The Approach

We work together to make sure we're on the same page, I'll map out the best approach for your project. You'll know what's happening, what's included and what to expect before we get started.

Support

The end of a project doesn't have to be the end of working together. As your business grows, I'm here whenever you need a fresh perspective, ongoing creative support or an extra pair of hands.

The Creative Part

This is where everything starts coming together. I'll get to work, keeping you involved along the way with opportunities for feedback and refinement so everything feels considered and aligned.