Services
Here’s a closer look at how I can help, ✏ how the work is structured ☈ and what you can expect at each stage ✓. Everything is designed to support your business for where you’re at and what you need☺.
Creative Direction Sessions **
Creative Direction Sessions **
Creative Direction Intensive _____________This is where I help you untangle the mess. We pull apart all your challenges, ideas + moving pieces to find a simpler, more effective approach. I’ll bring the creative direction, fresh perspective + a practical plan of attack, so you know what needs to happen next.
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Best for: Founders + businesses feeling overwhelmed by a creative project, needing help structuring things through a stage of growth or change, or taking on something bigger and needing experienced creative direction behind it.
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→ Pre-project review of anything I need to get across
→ 60–90 min deep-dive session
→ Dedicated time with me to pull it apart, problem-solve + map it out
→ Clear Creative Direction + Plan of Attack document
→ 60 min follow-up session to walk through it together -
Around 1 week from deep-dive to final direction.
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$1,500 + GST
Brand & Website **
Brand & Website **
Brand Foundations _____________ This is the foundational work. We shape the creative direction of your business before anything else is designed. It gives you a clear & simple visual identity to build from, making every decision that follows feel aligned.
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New businesses or those who’ve outgrown DIY branding and want everything to feel cohesive and aligned.
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→ Brand Direction Tool*
→ 1 hr Brand direction + clarity session
→ Primary logo suite
→ Supporting brand mark / icon
→ Colour palette + typography system
→ Simple, easy-to-use brand guidelines
→ Ready-to-use brand files for web + print
→ 3 editable launch graphics + profile image*Brand Direction Tool
A guided process designed to help you piece together what your brand is about, who you're talking to and what you're trying to say before we start designing. -
Focused 1-week
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$1800 + GST
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If your project calls for additional creative work, it can be scoped separately or carried through a Support Block.
Website Foundations _____________ This is where your brand finds its online home. We take everything that's been shaped by your brand foundations and bring it together into a website that's clear, thoughtful, and easy to navigate.
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New businesses or those ready for a clear, structured website that feels aligned, easy to navigate and simple to update.
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→ 1 hr site direction + clarity session
→ 3 template directions sourced before design begins
→ Website structure + page planning
→ Squarespace or Shopify website design
→ Up to 4 core pages designed and built
→ Mobile optimisation
→ Basic SEO & Favicon setup
→ Post-launch support for small refinementsIncludes the Brand Direction Tool (if not already completed)
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Focused 1-week
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$2,200 + GST
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This package includes up to four pages. Additional pages can be added for $350 + GST per page.
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Website Launch Assistance → $250 + GST
Hands-on help getting your website live, including domain connection, subscription setup guidance and final launch checks.Website Training → $250 + GST
Personalised video tutorials showing you how to manage and update your new website with confidence.Ongoing Website Support
Need help with future website updates? This can all be taken care of through my Creative Support Blocks.
Creative Support Blocks **
Creative Support Blocks **
Creative Support Blocks _____________ This is where your business gets the creative support it needs to keep moving. Flexible month-to-month support, without the need to hire in-house.
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Businesses looking for an ongoing creative partner to support their brand as it evolves and without the commitment of hiring in-house.
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→ Website updates & improvements
→ Marketing campaigns & launch assets
→ Social media graphics
→ EDM design
→ Creative direction & consulting
→ Brand refinements
→ Print collateral & packaging
→ Creative project support -
Monthly or as needed
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→ 10 Hours — $1,200 + GST
→ 20 Hours — $2,300 + GST
→ 30 Hours — $3,300 + GST
Kind Words
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Emma
"Having Alana guide me through every stage of the process was invaluable.”
Emma Brentnall
Founder, Coral Theory -
Elin
“I'm so glad I jumped off the DIY path and just let her do it all!”
Elin Bandmann
Photographer -
Alexz
"She's incredibly strong at making complex creative tasks feel seamless."
Alexz Parvisinen
Founder & Director, Hustl.
Need something else? If you have a project that doesn't quite fit the services above, I'd still love to hear about it. If it feels like the right fit, I'll put together an approach that works for you. Let’s start with a conversation.
Say Hello
Every project starts with a conversation. Tell me a little about your business, what you're working on and where you're feeling stuck. We'll have a chat, see if we're the right fit and work out the best way forward together.
How I Work
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We Get Clear
Before jumping into the work, we'll spend some time getting clear on what you're trying to achieve. I'll ask questions, challenge ideas and help untangle anything that feels unclear, so we're building from the right place.
The Approach
We work together to make sure we're on the same page, I'll map out the best approach for your project. You'll know what's happening, what's included and what to expect before we get started.
Support
The end of a project doesn't have to be the end of working together. As your business grows, I'm here whenever you need a fresh perspective, ongoing creative support or an extra pair of hands.
The Creative Part
This is where everything starts coming together. I'll get to work, keeping you involved along the way with opportunities for feedback and refinement so everything feels considered and aligned.