Hey, I’m Alana Gunn. Your go-to designer for brands & websites.Hey, I’m Alana Gunn. Your go-to designer for brands & websites.How I approach working with small businesses.
I’ve spent 18+ years working inside small businesses, and I’ve also built a few of my own along the way. So I understand what it’s like when you’re trying to make decisions, keep things moving, and run a business at the same time.
Most of the time, things don’t feel hard because they’re complicated. They feel hard because everything is happening all at once.
BRANDING IN BITE-SIZED CHUNKS
BRANDING IN BITE-SIZED CHUNKS
BRANDING IN BITE-SIZED CHUNKS
BRANDING IN BITE-SIZED CHUNKS
My Strategy.
For a lot of small business owners, building a brand and website ends up taking way longer than expected.
It becomes one of many things you’re trying to figure out while also running your business, and it slowly gets pushed between everything else that needs your attention.
You end up in the DIY maze where everything starts to feel overwhelming because there are so many decisions to make before you can move forward, momentum drops, and things sit unfinished for longer than planned.
So I work in bite-sized stages so you can move forward with what you need now, then build and refine things as your business grows.
1. FOUNDATIONS FIRST
2. REFINE & BUILD
3. SUPPORT
1. FOUNDATIONS FIRST 2. REFINE & BUILD 3. SUPPORT
1. FOUNDATIONS FIRST
2. REFINE & BUILD
3. SUPPORT
1. FOUNDATIONS FIRST 2. REFINE & BUILD 3. SUPPORT
My Background.
I have a BA in Communication Design from Billy Blue and nearly 20 years working across surf, fashion, art, wellness and online small businesses.
Most of my experience has been working directly in and on small business brands and websites, helping shape how they look, function, and come together across different touchpoints.
That has included everything from apparel graphics and textile work through to branding, website design and ongoing digital updates for businesses as they grow and change.
Over time, that mix of creative work and hands-on business experience has shaped a simple way of working. Keep things clear, keep things usable, and don’t overcomplicate what doesn’t need to be complicated.
"Having Alana guide me through every stage of the process was invaluable""Having Alana guide me through every stage of the process was invaluable"From the very beginning, she brought a clear creative vision and an ability to weave together brand foundations and visual concepts to create something that felt both cohesive and beautiful.
What stood out most was her ability to take my crazy ideas, even the ones I struggled to articulate, and transform them into branding that feels personal, intentional, and completely aligned with my vision. It’s like she could read my mind!
I’m so grateful for what we created together and can’t wait to continue working with Alana as my brand grows.
[ EMMA BRENTNALL - BRAND FOUNDATIONS ]
Frequently Asked Questions.
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No. Most people don’t.
My work is designed to meet you where you’re at. Whether you’ve got a clear direction or you’re still working things out, we start with what you have and build from there in stages.
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That’s exactly what the bite-sized approach is for.
You don’t need to commit to a huge project upfront. We can start with foundations, refine what already exists, or focus on one part of your brand or website at a time.
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Yes.
That’s what the Refinement Kits are for. It’s about bringing what you already have into alignment with where your business is now, without starting from scratch.
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If you’re starting fresh or rebuilding your foundations, you’ll likely need Brand or Website Foundations.
If you already have something in place but it no longer feels aligned, Refinement Kits are usually the right fit.
If you’re not sure, you can enquire and I’ll point you in the right direction.
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No.
Each offer stands on its own, and you can book whatever you need right now.
Some people start with Foundations, some come straight into Refinements, and some only ever need ongoing support. It depends on where your business is at, not a set path you have to follow.
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It just means we don’t try to do everything at once.
We start with what will move your business forward right now, then refine and build as your business grows. It keeps things practical, manageable, and aligned with where you’re at at each stage.
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Yes.
Some businesses don’t need a one-off project — they need ongoing design support as things evolve. That’s what the Continued Support options are for, especially during launches or growth phases.
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Squarespace and Shopify are my go-to platforms.
They’re simple to manage yourself and don’t require ongoing technical upkeep just to make small updates.
From experience, ease of use matters more long term than anything else.
need help with your brand or website?
need help with your brand or website?